About Redfox
Built in Ethiopia, for the way businesses here actually run.
Redfox is a business operating system from Techwise Trading PLC — built by a team that works inside Ethiopian trading and service businesses every day, and ships the tools those businesses genuinely need.
The story
We kept watching the same spreadsheet.
Redfox started with a simple observation: the trading and service businesses around us were doing real, growing work — while the numbers behind that work lived in spreadsheets, notebooks, and a few people's heads.
We tried the generic options. They invoiced fine, but they ignored the parts of the business that actually make or lose money here: imports with landed cost, fitment for auto parts, VAT and withholding periods, service jobs that consume real stock.
So we built the system we couldn't find — one where the work happens in one place, the numbers come out of the work, and an intelligence layer helps the team see what needs attention.
Techwise Trading PLC
Software · Import & distribution · Addis Ababa
Techwise builds and runs Redfox while also operating real trading businesses on it. We are not a software-only shop imagining what a business needs — we run one.
Why we built it
“Every business we met was already doing the work. They needed the work to stop being invisible.”
Principles
What we hold ourselves to.
Five commitments shape every decision in the product — from the first login to the deepest finance workflow.
Workflows first, not feature lists
We build around how a business actually runs a day — a sale, an import, a repair. If a module doesn't follow a real workflow, we don't ship it.
Intelligence over decoration
AI in Redfox reviews real records and surfaces what needs attention, with the evidence shown. The human stays in control of every decision.
Data that stays yours
Your records live inside your operation. Backups and restores run on your terms, and permission controls decide who sees what.
Made for this market
VAT, TOT, withholding, HS codes, birr, Ethiopian calendars, and the way trading and service businesses work here — designed in, not patched on.
Continuity built in
The business should survive anyone's leave — including the owner's. Redfox keeps the operation legible to the whole team.
We run on Redfox ourselves
Our own trading operations are live workspaces. When we improve the system, we're improving the business we depend on.
Eating our own cooking, daily
Intelligence — human reviewed
Two signals waiting for review
Landed cost review
Shipment SH-2201 cleared customs with extra charges of Br 84,200 to allocate.
Reorder suggested
Fast-moving item 12x4 brake pad below 12-day coverage. 240 units suggested.
The philosophy
An operating system, not another dashboard.
Most software adds a dashboard on top of work done elsewhere. Redfox is the place the work happens — and the intelligence is a layer over that work, never a replacement for it.
“If the numbers in the report can't be traced to a real transaction, the report isn't finished. It's decoration.”
Common questions
What Redfox is — and what it does.
Still have a question?
Read the full module guide or talk to the team — we are happy to walk through how Redfox would fit your workflows.
Who is behind Redfox?
Redfox is built by Techwise Trading PLC, an Ethiopian company. The team lives with the same trading, import, and service realities the system is built for.
Why was Redfox built?
We kept watching the same spreadsheet — sales in one file, purchases in another, prices in someone's head, and reports rebuilt by hand every month. Redfox exists to replace that with one calm workspace where the work itself keeps the numbers honest.
Is Redfox really built for Ethiopia?
Yes. Ethiopian tax periods and registers, birr-based operations, HS codes and import realities, auto-parts fitment, and Amharic, Tigrinya, Oromo, and English work are in the product — not afterthoughts.
How does Redfox use AI?
Redfox's intelligence layer reviews real work — product movement, supplier behavior, import costs, service jobs, and financial pressure — and flags what needs attention with the reasoning shown. It suggests; your team decides.
Who owns the data?
Your data is yours. Redfox keeps backups and restores on your terms, and the data stays inside your operation rather than being sold or repackaged.
Talk to the team behind Redfox.
We'll listen to how your business runs before we show you a single screen. That's the whole point of the demo.
Built by Techwise Trading PLC · Ethiopia